The Power of Sports Advertising: Reaching Targeted Audiences Beyond Home Markets

June 26, 2023
By: Steve Ullman, Fournder and President, Political Marketing + Media I am asked every so often whether advertising on sports properties is effective when there is no true “home” team to consider.  For example, in this...

Read More

Regional Sports Networks (RSNs): Targeted Advertising at Its Finest, Even for Political Campaigns

June 14, 2023
By: Stephen Ullman, President and Founder, Political Marketing + Media Political advertisers sometimes make the mistake of thinking placing an ad on a national network is the best way to get the word out about their candidate or...

Read More