Unveiling the Spectacle: The Role of Advertising at the 2024 Super Bowl

February 8, 2024

Just wanted to let our friends of PMM know that as the world eagerly anticipates Super Bowl LVIII, one aspect that garners as much attention as the game itself is the advertising extravaganza that accompanies it. The Super Bowl has become...

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The Scoreboard of Success: Unraveling the High Recall Rate of Sports Advertising

February 2, 2024

In last month’s blog I mentioned that sports advertising can have 2.5 times the recall rate over general advertising.  For political advertisers, this is critical to consider when planning your campaign.  This month I want to...

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