The WNBA: A Great Value for Television Advertisers, Including Political Campaigns

June 23, 2024
The Women’s National Basketball Association (WNBA) has evolved into a prime advertising platform, appealing to a broad audience and offering unique opportunities for brands and political campaigns alike. With rising viewership, a passionate...

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The Impact of Trump’s Conviction on Political Advertising for the 2024 Presidential Campaign

June 11, 2024
Political ads have certainly popped up now that the trial of former President Donald Trump has concluded.  But what does this mean for political advertising and the looming November election. This month, I look at some of what is expected to...

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