The Scoreboard of Success: Unraveling the High Recall Rate of Sports Advertising

February 2, 2024

In last month’s blog I mentioned that sports advertising can have 2.5 times the recall rate over general advertising.  For political advertisers, this is critical to consider when planning your campaign.  This month I want to...

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The Regional Sports Network (RSN) Dilemma: Navigating the Changing Landscape of Sports Broadcasting

January 8, 2024

Hello and Happy New Year from all of us at Political Marketing + Media.  This year is obviously going to be a exciting one for politics and political advertising.  We will have lots to say on that and also want to hear your thoughts...

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How AI is Revolutionizing Political Advertising in the 2024 Election

October 25, 2023

In our last blog post I delved into the positive impact AI can have on political advertising, as most of the content available (some of that shared by Political Marketing + Media across social platforms) is decidedly negative.  This blog...

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How AI is Positively Influencing Political Advertising

October 1, 2023

I am sure many of you, like me, are following the rise of Artificial Intelligence (AI) and its potential use and misuse among political Campaigns.  PM+M has showcased much of this news on our social media sites.  From deepfakes,...

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The Power of Sports Advertising: Reaching Targeted Audiences Beyond Home Markets

June 26, 2023

By: Steve Ullman, Fournder and President, Political Marketing + Media I am asked every so often whether advertising on sports properties is effective when there is no true “home” team to consider.  For example, in this...

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Regional Sports Networks (RSNs): Targeted Advertising at Its Finest, Even for Political Campaigns

June 14, 2023

By: Stephen Ullman, President and Founder, Political Marketing + Media Political advertisers sometimes make the mistake of thinking placing an ad on a national network is the best way to get the word out about their candidate or...

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Political advertising and live sports – A match that wins.

May 17, 2023

Here at Political Marketing + Media we focus on helping political campaigns extend their advertisers reach through live sporting events.  Many clients ask if sports are the right venue for political messaging.  Well this blog will show...

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Political advertising in sports: A winning combination

April 28, 2023

Here at Political Marketing & Media, we emphasize helping political campaigns target voters through the use of sports advertising. But is the world of sports a great place to put your advertising dollars? You bet it is and here are some key...

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