Winning the Effectiveness Battle of Political Advertising

November 12, 2024
In the 2024 presidential election, political advertising became a focal point for both major campaigns, with each deploying vast resources on digital and traditional media to sway voters. Vice President Kamala Harris and former President Donald...

Read More

Shaping Choices: Political Advertising and the 2024 Election Campaign

October 14, 2024
As the 2024 U.S. election draws near, political advertising has reached unprecedented levels of sophistication and spending. With projections of $10.7 billion in political ad spending—making it the most expensive election cycle to...

Read More

The Final Push: Political Advertising in the Last Month of the 2024 Election

September 30, 2024
As the election clock ticks down, the final month becomes a battleground where every second, ad, and soundbite counts. Political advertising, already pervasive throughout the campaign, ramps up to a fever pitch. For candidates, the last month...

Read More

Analyzing 2024 Political Advertising Post Presidential Debate

September 12, 2024
To effectively analyze how political advertising will be impacted following the debate between Kamala Harris and Donald Trump, we need to dive into key moments and themes that emerged from the debate. Political ads in the weeks leading up to the...

Read More

The Final Stretch of the Presidential Election: What to Expect in Political Advertising

August 29, 2024
With the summer trying to close and both parties conventions complete, the presidential election enters its final phase. Now political advertising will take center stage in shaping public opinion and influencing voter turnout more than ever. In...

Read More

The Tim Walz effect on political advertising in 2024

August 8, 2024
Kamala Harris’s selection of Minnesota Governor Tim Walz as her vice-presidential running mate in the 2024 election is expected to significantly impact political advertising in several ways. First, Walz’s background as a former...

Read More

The Impact of the Trump Assassination Attempt on Political Advertising

August 1, 2024
The attempted assassination of former President Donald Trump on July 13, 2024, during a campaign rally in Butler, Pennsylvania, is set to have a significant impact on political advertising for the 2024 presidential election. Increased Focus...

Read More

Kamala enters the race. What’s the impact on Political Advertising?

July 31, 2024
Kamala Harris's entrance into the presidential race is set to significantly impact not only her own campaign's advertising strategy but also the strategies of her opponents, particularly the Trump campaign. As a multifaceted candidate who...

Read More

Previous  |  Next