How AI is Influencing the 2024 Presidential Election: A Double-Edged Sword

July 16, 2024
Artificial Intelligence (AI) is playing an increasingly significant role in the 2024 presidential election, shaping campaign strategies, voter engagement, and public discourse. W have discussed this in this blog as it relates to political...

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The WNBA: A Great Value for Television Advertisers, Including Political Campaigns

June 23, 2024
The Women’s National Basketball Association (WNBA) has evolved into a prime advertising platform, appealing to a broad audience and offering unique opportunities for brands and political campaigns alike. With rising viewership, a passionate...

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The Impact of Trump’s Conviction on Political Advertising for the 2024 Presidential Campaign

June 11, 2024
Political ads have certainly popped up now that the trial of former President Donald Trump has concluded.  But what does this mean for political advertising and the looming November election. This month, I look at some of what is expected to...

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The Power of Political Advertising: Shaping the 2024 Congressional and State Campaigns

May 28, 2024
Many people I talk to only seem to think of political advertising in terms of the presidential election this year. But as I try to remind everyone that's just a small part of the big pie making up political advertising for 2024. Obviously...

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Why Linear TV Remains the Kingpin of Political Advertising

April 30, 2024
People frequently ask me if linear TV is still a good bet for advertising, especially with the rise of CTV and popularity of streaming services. My answer is unequivocally yes and here's why. In an age where digital platforms are...

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The Evolution of Political Advertising: Navigating its Role in the 2024 US Elections

March 31, 2024
Harnessing the Power of Digital Platforms In 2024, we can expect candidates and political parties to leverage similar strategies, perhaps even more aggressively. With the proliferation of social media networks and online channels, political...

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Why Advertising on Local Baseball is a Winning Strategy for Political Campaigns

March 24, 2024
With Spring around the corner, and political campaigns in full gear, now is the time to evaluate advertising your campaign on local baseball broadcasts.  It is great value and targeted and PMM has all the available properties.  This...

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Unveiling the Spectacle: The Role of Advertising at the 2024 Super Bowl

February 8, 2024
Just wanted to let our friends of PMM know that as the world eagerly anticipates Super Bowl LVIII, one aspect that garners as much attention as the game itself is the advertising extravaganza that accompanies it. The Super Bowl has become...

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