Archives


The WNBA: A Great Value for Television Advertisers, Including Political Campaigns
June 23, 2024
The Women’s National Basketball Association (WNBA) has evolved into a prime advertising platform, appealing to a broad audience and offering unique opportunities for brands and political campaigns alike. With rising viewership, a passionate...
The Impact of Trump’s Conviction on Political Advertising for the 2024 Presidential Campaign
June 11, 2024
Political ads have certainly popped up now that the trial of former President Donald Trump has concluded. But what does this mean for political advertising and the looming November election. This month, I look at some of what is expected to...
The Power of Political Advertising: Shaping the 2024 Congressional and State Campaigns
May 28, 2024
Many people I talk to only seem to think of political advertising in terms of the presidential election this year. But as I try to remind everyone that's just a small part of the big pie making up political advertising for 2024. Obviously...
Why Linear TV Remains the Kingpin of Political Advertising
April 30, 2024
People frequently ask me if linear TV is still a good bet for advertising, especially with the rise of CTV and popularity of streaming services. My answer is unequivocally yes and here's why. In an age where digital platforms are...
The Evolution of Political Advertising: Navigating its Role in the 2024 US Elections
March 31, 2024
Harnessing the Power of Digital Platforms In 2024, we can expect candidates and political parties to leverage similar strategies, perhaps even more aggressively. With the proliferation of social media networks and online channels, political...
Why Advertising on Local Baseball is a Winning Strategy for Political Campaigns
March 24, 2024
With Spring around the corner, and political campaigns in full gear, now is the time to evaluate advertising your campaign on local baseball broadcasts. It is great value and targeted and PMM has all the available properties. This...